Think of on-page SEO as the foundation of your website, where you optimize content, meta tags, and internal links to improve search rankings. Off-page optimization, on the flip side, ventures beyond your site's borders, focusing on building authority through backlinks and social signals. It's like tending to your website's reputation across the vast landscape of the internet. Both play crucial roles in your SEO strategy, like two sides of the same coin. And hey, if you're looking to level up your SEO game, delving into CTR manipulation techniques could be worth exploring. I stumbled upon some interesting insights on
searchseo.io that shed light on this.